When it comes down to being awesome (at whatever you do), there are a few simple things to consider:
1) know, and master, the conceptual foundations of your industry
2) never stop your research, updates, and innovation
3) make something new (create) and/or better (add) to solve a problem
Let’s break it down:
1) Knowing your industry gives you the greatest advantage. You know the business and the business problems you want to solve. You [hopefully] know your audience. At times, you’ll be eager to solve crazy, theoretical problems. Those can be alluring. Save that for future innovation. You want a solid foundation to start. The knowledge above will help you focus and guide you towards solving real problems for real users.
GZ: When starting at RealDirect, I read everything I could get my hands on. Real estate law, processes, etc. I began using all of the existing sites out there. I reviewed their great features as well as their shortcomings. What did I love? What did I hate? What was a good idea, but not done right yet? Figure out your business and the problems within.
2) Beyond knowing your general industry, you’ll want to keep up with changes in it and your underlying technologies. Follow Twitter accounts, read feeds/blogs, etc. for all relevant contacts/companies. Use this ongoing stream of information to make incremental improvements as well as innovations (now is the time for your crazy, theoretical ideas).
GZ: Now that I knew my business and my problems, I started to build a relevant network. I followed contacts in technology and real estate, signed up for every service out there, reviewed potential integrations, libraries, etc. Before long, you have a feedback loop of information and inspiration about where to flow next.
3) Work on something which either doesn’t exist or is stale and in need of an update. There’s no point in re-building the wheel. It’s unlikely that you clone something that exists and pull away users from the original. You need to add value in some way. Whether it’s just a small, useful feature or a brand new product/site, change the world. Create something that people can’t get elsewhere.
GZ: Once I knew the problems and had my feedback loop in place, I was able to think about real-life solutions. What could my service provide that the others didn’t? Did we have a sales advantage? YES. Did we have a technology advantage? YES. What was possible, taking into account these things as well as resources? Well, see where we are now - http://www.realdirect.com.
Moral of the story:
If you understand true problems, define them, and solve them uniquely, you WILL be successful.